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Know WHERE to find the contacts you "need and how to search for the right kind of informationIt s a bit of a heavy " and how to search for the right kind of informationIt s a bit of a heavy It s of a book packed full of information Stephen Key is a guy that is actually doing this and making a living off of it so it s like getting advice
from a trusted mentor Pure gold Here are his 4 Characteristics of a good idea1 Does it solve a a trusted mentor Pure gold Here are his 4 Characteristics of a good idea1 Does it solve a problem2 Does it have a WOW factor3 Does it have a large market 4 Does it se common production methods and materials He goes over the important details like identifying if your idea will work first before investing too much time and moneyHe explains prototyping and different options to manufacture your prototype something really important for inventors to know There is information on how to safeguard your idea by NDAs and patents and explains your rights with intellectual property The book is packed full of contacts in the industry and explains how to sell your idea and cut a great deal So it takes your idea from beginning to end and walks you through the entire process This is certainly a book worth reading but perhaps is not everything that you thought it would be when you first read the titleThe author certainly demonstrates how you can turn ideas into products that you license to others but he seems to gloss a little over the Oting a dime in expenses Make potentially big money without itting your day jobThe age old business assumption that ideas must come from within organizations has been shattered From global corporations to small businesses companies have become so confident in outside entrepreneurs that licensing is now a 500 billion industry Businesses need freelancers like Key and you to provide creative marketable ideas for new offeringsWith One Simple Idea there s no prototyping no patents and best of all no risk You can make the system work for you rather than the other way around. Great read very seful amd informativeThe book title is very honest Stephen Key is very knowledgeable about licensing and breaks it down to simple steps He doesn t The Golden Vortex use jargon andses very simple examples to provide the reader with a thorough nderstanding of the point he is making He does waffle on a little bit and at times it feels like the "book could be shorter and he is just trying to fill p " could be shorter and he is just trying to fill p book If you are looking into how to license your ideas though this is the book you need to read The book is in many ways just like the title one simple idea that is diced and sliced into many different versions of the self same one simple idea Despite being interesting it just did not really hit the highest mark yet maybe it wasn t meant toThe book takes a look at transforming ideas into marketable actionable and income generating propositions primarily through licensing them to others who do all the hard workhopefully Whilst the book won t help you put your thinking cap on it will take you through many processes such as development negotiation and sales boosted by many real life stories featuring those who
have had some success with this sort of thing The author himself claims personal success in this area had some success with this sort of thing The author himself claims personal success in this area licensing over 20 different simple ideas that have generated billions of dollars For as long as you can remember you've had a dream You've longed to see your product idea come to fruition so you never have to work for anyone else againStephen Key has been living this dream for 30 years The developer of such lucrative products as Michael Jordan s WallBallr the Spinformationr rotating label and HotPicksr guitar picks he knows better than anyone how to make a great living as an entrepreneur Key develops ideas for new products licenses them out collects royalty checks and doesn t look back You can do it too All you need is One Simple IdeaIn this book .